With billions of users around the world, the Internet is arguably the best advertising platform ever invented. But the days of using flashy banner ads to capture people’s attention are long gone. Modern digital marketing methods are so sophisticated and expansive that it’s become almost impossible for businesses to do it themselves. Today, many businesses let a specialist agency handle their digital marketing needs. If you want to know how to find one that will deliver results for you, here are the key features to look for.
Data-driven approach
As exciting as it might be to hear Mad Men explain their plan to tap into some deep-rooted psychological need, there’s no need for it in the internet age. Digital marketing is much more flexible than traditional TV or print ads, so agencies can tinker with different approaches and gather data that helps them figure out who your customers are, how they act when they want to buy things, and how to get them onto your website. Whether you work with King Kong or any other agency, they should be making decisions supported by real data and not just theories.
Measurable results
Of course, the most important data you will want to know about is the performance of your campaign. Your agency should be measuring the metrics that are important to you and updating you about them regularly.
Communication
Many companies outsource their digital marketing because it is too much work to handle in-house. And if you’re too busy, it’s not helpful if you have to go chasing up your agency every time you want to be updated on progress. Find an agency that is happy to provide regular progress reports which contain all the things you want to know.
Flexibility
Digital marketing has its trends, fads, and paradigm shifts just like any other industry. You want an agency that is constantly on the lookout for these so that it can take advantage of them. It’s also important not to waste time or money pursuing tactics that are out of flavour or out of date.
Whether their approach is flexible is not really something you can know in advance, so this is another area where good communication is important. Good agencies will let you know if they think a change of approach offers a greater opportunity.
Conclusion
The right digital marketing agency can help your business make the most of the biggest marketing opportunity ever created. A flexible, data-driven approach and constant monitoring of progress are the hallmarks of a competent agency.
