Authenticity is key when striving to set a business apart from any other. The impression portrayed in your life will project into your business. When you struggle with being true to yourself and your values, your brand will reflect this, and you’ll fade into the blur of your competition.
The woman behind “Living Brave,” Shoshanna Raven, epitomizes authenticity. She inspires and encourages women to venture outside their comfort zone to realize their desires.
Acknowledging and embracing vulnerability helps reveal your potential, and with courage comes long-term, sustainable personal growth and transformation.
Many entrepreneurs struggle with being true to themselves in the beginning. It’s challenging to let go of other people’s expectations in favor of your own. Before introducing yourself as an entrepreneur to the business world, you must get in touch with your true self and learn your motivation and values.
Self-awareness can come through quiet self-reflection or with a life coach helping you realize the things that make you unique so you can embrace those strengths.
When you identify what brings you the greatest confidence and self-assurance, you want to perform those activities more often. Not only will you excel but also become recognized for your talents.
Authenticity As a Female Entrepreneur
Commonly, women are pigeonholed into certain expectations and often try to accommodate those expectations. When you develop a keen sense of self and recognize your purpose, you’ll focus on your own expectations and have the impact you want to make.
Shoshanna Raven inspires women to show up and be real in every aspect of life with her “Living Brave” podcast. Being genuine is a conscious choice made each day with every decision.
The people around you find you credible and trustworthy when you live and work according to your values; not only will you achieve personal growth but professional success. Consider these tips to guide your journey to a more authentic mindset.
Nix the network
People are taught to network, be bold and boisterous, and put themselves out there in order to be recognized. In fact, clients, consumers, and the average person appreciate someone they can talk to and relate with.
People are inundated with marketing and advertisements through various media, including social networks. Most do their best to try to avoid this approach. Instead, it’s important to strive for high-quality connections.
Attending networking events can actually be fun when you’re less concerned about “peddling your brand” to the masses. The right people, the ones you want to work with, will be drawn to your personality even if you’re the quiet one in the room. Read here for steps on building confidence as a female entrepreneur.
Be what you expect
Entrepreneurs often overlook being fully involved in their business. When you have certain expectations of your clients, the clients must recognize the same effort from you.
If you’re a life coach who expects the client to take great strides to achieve specific milestones, you must go the extra mile as their mentor to ensure their success.
Entrepreneurs struggle to keep their businesses thriving and can often overlook key details that can make the process easier. Leading by example is a simple and genuine concept. You have the freedom to run your business in a way that suits your values and personality.
The only way to set yourself apart from others in your industry is by being uniquely you; no one else has a handle on that.
Are you genuine
In order to practice business as an authentic entrepreneur, you must be a genuine individual. How you present yourself personally is how clients will perceive your brand, particularly if you’re a solopreneur and the face of the brand.
In the beginning, you may struggle with self-doubt or possibly have imposter syndrome, the idea that you’re faking it and someone will find you out. These ideologies can translate into your business. Clients will sense your lack of confidence and question your ability to help them.
This will lead clients to seek out self-assured and robust competitors capable of helping them reach their true potential.
Before presenting an authentic face, you must identify your strengths and unique talents so you can prominently display these in your business. Becoming self-aware requires self-reflection, developing a connection with yourself. You can do this by practicing mindfulness, meditating, journaling, or working with a personal coach to guide the process.
Who are you professionally
Are you pleased with your business, and how would you describe it? How do others perceive it? The best way to find out is to request input, whether from a previous client or someone close to you. Business owners who receive unfiltered feedback are often surprised by what they hear.
Perhaps you’re being inauthentic with your image, trying to emulate what you see from successful entrepreneurs. Instead of editing your true self, introduce this person to the clientele, allowing them to see that you share commonalities with them.
Toss out the rulebook and show your efforts behind-the-scenes, everyday activities that help you to help them. You can share a “day-in-the-life” video or add photos to your website or social network that depict your passions. Your clients are perceptive and will recognize authenticity when they see it.
You want to refrain from oversharing but do want to present as transparent and responsive. Clients expect their questions and concerns to be addressed promptly. Successful entrepreneurs prioritize their client’s best interests and social proof of their business values.
Final Thought
As an authentic business leader, realizing that not everyone will resonate with you or agree with your thought process is important. These are not the right connections for you personally or professionally.
Shoshanna Raven is a successful entrepreneur because she strives to be true to herself, and quality clients are drawn to her broadcast for its genuineness and honesty. Please visit https://susannerieker.com/living-brave-and-building-a-7-figure-business-with-shoshanna-raven/ to learn how Shoshanna Raven built her 7-figure business.
As someone with the freedom to run your business as you wish, you can use your strengths and unique talents to make changes in the world around you and have a positive impact.
